While attending the Swiss Online Marketing (SOM) exhibition we noticed the following things regarding Inbound Marketing and Social Media. However before we share our insights, we’d like to thank our friends at EPIserver for providing us with tickets for the event.
So with no further ado here are our takeaways of the event:
1. Utilising Social Media is a no brainer
The hype surrounding Social Media has passed. While in recent years utilizing a Social Media wasn’t a given, it now appears that in 2015 it’s a no-brainer. Companies certainly appear to have established their tools of choice and focus now more on how to use them appropriately. This was indicated by their mention in other topics like Customer Journey Mapping, SEO Performance at the exhibition. Social Media is being transformed from a hype generator to a helper and enabler.
2. The term Inbound Marketing isn’t on the radar
What came somewhat as a surprise was that Inbound Marketing, as a term, didn’t appear in any session or company description in the exhibition material. While Content Marketing got the odd mention the technical aspects of Inbound Marketing certainly were more visible. While it’s understandable that a tool or product can be better promoted in this environment, it was noticeable that companies who operate in this area like Salesforce or HubSpot weren’t present, while Oracle opted to promote the Customer Journey / Customer Experience topic.
3. Getting the basics right
While the nature of time forces companies to update their offerings on a regular basis it has become obvious that covering the essentials of digital marketing isn’t what companies want be associated with anymore. The content of the sessions however sp okea different language. Many of the sessions covered topics like Digital Transformation, Customer Experience and SEO on such a high level, while attracting substantial crowds. Thereby proving that an appetite for digital marketing basics is still around in Switzerland.
For more takeaways of the SOM 2015 please read: SOM2015 – 5 Highlights about SEO and Analytics
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