Imagine the following scenario: a customer purchases something in your brick and mortar store. While paying, the customer enters a competition in exchange of his email address. Weeks later, this customer …
The terms microsite and landing page are frequently used terms in the vocabulary of online marketers. However just like many things in online marketing, their definitions can vary based on …
Modern websites (digital marketing optimized) with high visitors ranking succeed with their marketing objectives through tracking of visitors (henceforth users) behaviors on their websites. In most cases, these websites perform …
Introduction. Another quarter is coming up, promotions are changing, new campaigns are developed and new designs are proposed, new art work is being created. Marketers, designers, creative directors – everyone …
The term Omnichannel which has been pushed by Forrester and Gartner in the last few years can be viewed as yet another buzzword and item on the latter’s hype cycle. …
In this blog post I want to share my impressions and takeaways of this year’s edition of the annual Frontend Conference in Zurich. The atmosphere during the two days was inspiring, …
Yesterday we were at the Conversion Summit 2016 in Frankfurt. In this post we will summarize the hightlights, our impressions and takes of the conference and maybe give you some good reasons …
A free version of Google Data Studio has been released a bit less than two months ago. We have been working with it since then and can finally give you our first impressions. After …
While the last blog post introduced the concept of Isomorphic Web Apps to Marketers this post will now take a look at the architecture and more details. Basically covering what you …
Yesterday saw the inaugural Atos Consulting Digital Transformation Thursday take place. In two presentations we covered the subject of Omnichannel Experience. Damian Amherd and Daniel Truninger highlighted the key components of …
