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Category: Digital Marketing

Digital Marketing / Digital Strategy / Digital Workplace

Is Cloud still fancied?

Cloud, Cloud, Cloud. These were the words that were making the headlines a few years ago! Are we over the moon yet? Is cloud completely demystified? Lets take a moment to …

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Digital Marketing

Atos Consulting Ski Resort Study 2018

How is the Digital Transformation impacting Ski Resorts? For the second year running, the Digital Customer Experience team of Atos Consulting Switzerland analysed the same 12 major Swiss and two …

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Digital Marketing / Digital Strategy / Digital Workplace / Internet of Things

How to better connect with your users in your next digital project

Technology is only an enabler. However, in digital projects often the biggest amount is budgeted for technology. While other aspects like change management, user experience and governance are often afterthoughts. …

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evolution of personalization
Digital Marketing

The Evolution of Personalization

Friday morning. I receive a text message about the special offer of jackets that ends this weekend. Then, before noon, my phone reminds me about the email received from one …

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Marketing automation - gathering data
Business Intelligence / Digital Marketing

Marketing automation – how to use information about your clients?

Let’s imagine the following situation: A bus operator, one of many in the country. Financials aren’t bad, despite the growing competition from both other operators and trains, as well as …

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Digital Marketing / Digital Workplace

10 Lessons on building employees online communities

By now every organization has started to think about online communities, collaboration and knowledge exchange as a key advantage to their business.  Many of them have tried and are still …

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Customer IAM
Digital Marketing / Digital Workplace / Identity and Access Management

Digital Transformation Requires Customer IAM

Today’s world is digital and omnichannel — digital transformation affects everyone. Almost everything you do, also happens in the digital world. However, the link between the digital transformation and a …

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Google Data Studio Dashboard to merge Mailchimp and Google Analytics Ecommerce Data
Business Intelligence / Digital Marketing

Break data silos with Google Data Studio and Supermetrics

Imagine the following scenario: a customer purchases something in your brick and mortar store. While paying, the customer enters a competition in exchange of his email address. Weeks later, this customer …

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Digital Marketing

How to decide if you should use a Microsite or Landing Page

The terms microsite and landing page are frequently used terms in the vocabulary of online marketers. However just like many things in online marketing, their definitions can vary based on …

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Business Intelligence / Digital Marketing

Web Analytics Visitors Tracking: the ethical and privacy implications

Modern websites (digital marketing optimized) with high visitors ranking succeed with their marketing objectives through tracking of visitors (henceforth users) behaviors on their websites. In most cases, these websites perform …

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