Technology is only an enabler. However, in digital projects often the biggest amount is budgeted for technology. While other aspects like change management, user experience and governance are often afterthoughts. …
Friday morning. I receive a text message about the special offer of jackets that ends this weekend. Then, before noon, my phone reminds me about the email received from one …
Let’s imagine the following situation: A bus operator, one of many in the country. Financials aren’t bad, despite the growing competition from both other operators and trains, as well as …
By now every organization has started to think about online communities, collaboration and knowledge exchange as a key advantage to their business. Many of them have tried and are still …
Today’s world is digital and omnichannel — digital transformation affects everyone. Almost everything you do, also happens in the digital world. However, the link between the digital transformation and a …
Imagine the following scenario: a customer purchases something in your brick and mortar store. While paying, the customer enters a competition in exchange of his email address. Weeks later, this customer …
The terms microsite and landing page are frequently used terms in the vocabulary of online marketers. However just like many things in online marketing, their definitions can vary based on …
Modern websites (digital marketing optimized) with high visitors ranking succeed with their marketing objectives through tracking of visitors (henceforth users) behaviors on their websites. In most cases, these websites perform …
Introduction. Another quarter is coming up, promotions are changing, new campaigns are developed and new designs are proposed, new art work is being created. Marketers, designers, creative directors – everyone …
The term Omnichannel which has been pushed by Forrester and Gartner in the last few years can be viewed as yet another buzzword and item on the latter’s hype cycle. …
