Is Cloud still fancied?
Cloud, Cloud, Cloud. These were the words that were making the headlines a few years ago! Are we over the moon yet? Is cloud completely demystified? Lets take a moment to …
Atos Consulting Ski Resort Study 2018
How is the Digital Transformation impacting Ski Resorts? For the second year running, the Digital Customer Experience team of Atos Consulting Switzerland analysed the same 12 major Swiss and two …
How to better connect with your users in your next digital project
Technology is only an enabler. However, in digital projects often the biggest amount is budgeted for technology. While other aspects like change management, user experience and governance are often afterthoughts. …
The Evolution of Personalization
Friday morning. I receive a text message about the special offer of jackets that ends this weekend. Then, before noon, my phone reminds me about the email received from one …
Marketing automation – how to use information about your clients?
Let’s imagine the following situation: A bus operator, one of many in the country. Financials aren’t bad, despite the growing competition from both other operators and trains, as well as …
10 Lessons on building employees online communities
By now every organization has started to think about online communities, collaboration and knowledge exchange as a key advantage to their business. Many of them have tried and are still …
Digital Transformation Requires Customer IAM
Today’s world is digital and omnichannel — digital transformation affects everyone. Almost everything you do, also happens in the digital world. However, the link between the digital transformation and a …
Break data silos with Google Data Studio and Supermetrics
Imagine the following scenario: a customer purchases something in your brick and mortar store. While paying, the customer enters a competition in exchange of his email address. Weeks later, this customer …
How to decide if you should use a Microsite or Landing Page
The terms microsite and landing page are frequently used terms in the vocabulary of online marketers. However just like many things in online marketing, their definitions can vary based on …
Web Analytics Visitors Tracking: the ethical and privacy implications
Modern websites (digital marketing optimized) with high visitors ranking succeed with their marketing objectives through tracking of visitors (henceforth users) behaviors on their websites. In most cases, these websites perform …