10 Lessons on building employees online communities
By now every organization has started to think about online communities, collaboration and knowledge exchange as a key advantage to their business. Many of them have tried and are still …
Digital Transformation Requires Customer IAM
Today’s world is digital and omnichannel — digital transformation affects everyone. Almost everything you do, also happens in the digital world. However, the link between the digital transformation and a …
Break data silos with Google Data Studio and Supermetrics
Imagine the following scenario: a customer purchases something in your brick and mortar store. While paying, the customer enters a competition in exchange of his email address. Weeks later, this customer …
How to decide if you should use a Microsite or Landing Page
The terms microsite and landing page are frequently used terms in the vocabulary of online marketers. However just like many things in online marketing, their definitions can vary based on …
Web Analytics Visitors Tracking: the ethical and privacy implications
Modern websites (digital marketing optimized) with high visitors ranking succeed with their marketing objectives through tracking of visitors (henceforth users) behaviors on their websites. In most cases, these websites perform …
Benefits and challenges of Digital Assets Management
Introduction. Another quarter is coming up, promotions are changing, new campaigns are developed and new designs are proposed, new art work is being created. Marketers, designers, creative directors – everyone …
Why Omnichannel Experience Is Relevant To Your Organisation
The term Omnichannel which has been pushed by Forrester and Gartner in the last few years can be viewed as yet another buzzword and item on the latter’s hype cycle. …
The Frontend Conference Zurich 2016
In this blog post I want to share my impressions and takeaways of this year’s edition of the annual Frontend Conference in Zurich. The atmosphere during the two days was inspiring, …
The Conversion Summit 2016 Highlights
Yesterday we were at the Conversion Summit 2016 in Frankfurt. In this post we will summarize the hightlights, our impressions and takes of the conference and maybe give you some good reasons …
How Google Data Studio can help your Business
A free version of Google Data Studio has been released a bit less than two months ago. We have been working with it since then and can finally give you our first impressions. After …