How is the Digital Transformation impacting Ski Resorts? For the second year running, the Digital Customer Experience team of Atos Consulting Switzerland analysed the same 12 major Swiss and two comparable Austrian ski resorts.
While last year’s study established, that the majority of resorts is working on the topic of digital transformation, it was interesting to observe the developments in the last twelve months.
Overall, the resorts could be classified in two groups: digital champions and digital neglecters. This development lead to some major changes in the ranking compared to last year. St. Moritz climbed 9 places to claim the 3rd spot, while last year’s top 2 Zermatt and Davos Klosters switched ranks. This was mainly due to the latter demonstrating that they accept that digital is an ongoing topic which never ends.
At the end of the ranking 4 Vallées slipped down one spot to last place. Surprisingly this ski resort currently does not provide any solution for mobile touch point such as a responsive website or mobile app.
Visit the Ski Resort Study microsite
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